Everything in BTA has always been about Passion. 'It's a place for Basketball Players and guys who are excited by basketball. And anyone that doesn't like Basketball is not welcome.' This is the first sentence I heard in BTA.

Anyone who works in a creative field will recognise that moment when a desire for control and order begins to restrict the very thing it was brought in to promote, to live, to experience. That’s when you lose your soul. Culture always has to triumph over corporate process if you are to have any hope of retaining an independently creative mind-set. I worry sometimes we’ve all become monotonous humans because, back in the day, I’d go to my friend’s house and see his LP collection or CD collection. I’d see his books and I’d start to get it get a sense of the person. Whereas now, everything’s just IKEA furniture & iphones in people’s houses. What I didn’t really understand at first was that culture does come from the top. And I know that’s a cheesy phrase that you hear, but I’ve really learned it because I’m really into Basketball and doing things the right way.

Soul is that indefinable thing that you never seem to find on the ground or a planning document and yet it’s something that BTA is passionate about. Why shouldn’t Basketball have a little bit of soul incorporated into it ... always? BTA is a keen supporter of soul grown talent. BTA is actually a very talented Club of storytellers, whether it be through the court and its philosophy, the Basket and its technique, the complexity and Soul of its Coaches and Athletes.

The best way to describe BTA is: you help guys make sense of sport, of life. That's it. It's a simple as that. Or, to be more accurate, like Basketball itself, it's as simple or as complicated as you want to make or to live it.

love from

Stefan