It's a piece of storytelling

BOOKS

Books have the extraordinary power to transport us to different worlds, challenge our perspectives, and inspire us in unimaginable ways. We aim to tell a Story, to bring that moment 'alive' to you, more than an image or a fleeting moment, to capture your heart through it. For centuries, paper has been used to record and tell stories. Books and paper have become universal symbols of storytelling, making it the perfect medium and today 'paper' is the obvious place to store our Game Philosophy, our perception of the World.  

... for the latter part of the 'Story' we wanted the viewer to take a look inside the book 'The Life, the Sport and its Stercus' and get a glimpse of 'A day in the life'. We represented this with a 'paper cutout of a human form' watching two different monitors while paper elements appear from behind the screen ...