Creation is the birth of something, and something cannot come from nothing. When someone creates something: a painting, a poem, a photograph, a new basketball move, the creativity comes from an idea, from a feeling, from emotion, or from a combination of ideas, feelings and emotions that are somehow ‘reborn' from all our experiences and perspectives.

We believe that everyone has their own way of interpreting a sport and this is our way of doing it, our way of conceiving it. What do you think of a sport that takes away the identity and experiences of its protagonists, the Guys, for a coach's ego? We think that the responsibility of coaches is to privilege the authenticity and the “natural beauty” of their players.

Naked while fully clothed. That’s the concept behind Elite Training. Elite Training has a long history of speaking out, and standing up, for the things we believe in. The things can be different if we have the courage to change them. We think an artist’s job, a coach’s job, is to tell the truth from their unique perspective.

This work is integral to our art, because it’s a big part of how we think about the world. We hope people are motivated to do their part to make the basketball world better. Some coaches aim to present players as static and passive objects, obedient to their command, where one mistake sends you off the court, leaving behind only an empty soul.

Elite Training offers life and soul, presents a vision that has always been informed by exuberant athletes and fairy-tales that can come true. We never use guys as improbable coat hangers for impossible clothes. We take clothes and create situations where weird and wonderful things do happen. Let’s find the amazing in something that’s simple and human and real … the freedom to be who you are and what you are. That’s the choice; we’re allowed to make choices.

... "... because creativity is adapting and evolving all the time. And while it’s impossible to predict what might come next, you can be sure the world will be watching, rapt." ...

Behind a performance there is always another story, that usually goes unseen. That other story is less glamorous, often hard, lonely and repetitive, but it’s crucial to understanding someone’s creative process.

A light, philosophical, touching reflection on Basketball, the kind of Play which might change the way you look at the world of Basketball. Titled Possibilities, it is a visual collage, narrated by Elite Training. If I had to sum up the message, it's that real Basketball is a state of mind. Elite Training, to do something entirely new, with exciting repercussions.

In times of crisis, things tend to get very generic. We felt the importance of going against this particular grain.

We think people are made to feel comfortable when they are presented with oddness, because they feel less odd themselves ... and we are well-versed in observing, pinpointing and then recreating oddness for our basketball ... undoubtedly offbeat.

We found a way to express emotion without needing to describe it. Elite Training interrogates our understanding of labels, and how they are used and misused in contemporary sport culture. Labels are not necessarily bad. They're a tool.

But we can't let labels box us unto our own ways of thinking, of doing ... of being. Ask questions, expand your definitions, your vision, move beyond what you thought and learn anew. The future will be all the more exciting, and rewarding, for it. In the real future, anything is possible.