The pursuit of character, an uncompromising philosophy and the obsession with details.
A STORY BECOMES RICHER EVERY TIME SOMEONE CHOOSES TO TEP INTO IT
Every 'photograph' we take becomes part of a bigger story.
We do not simply want to watch athletes or seasons pass by.
We want to tell our Story through the people we meet, the places we journey through, and the experiences we share together.
For us, basketball is this: taking who we have been, setting out on the journey, allowing ourselves to be surprised by something new, and continuing to do what we love.
UK Teams 140+ Athletes
WE HAVE A STORY, WE HAVE A MISSION, WE HAVE EXPERTISE
'Because the stories that matter most are the ones that become a part of who you are. Because you are who you choose to be. Because I love basketball. Because there is no better way to show others how you see the world. Because I'm always looking for a new emotion. Because Basket is my way to shape the way the world sees me and the way I see the world. Because of the hours that my friends and I spent on the 'concrete' court eating biscuits and caressing new moves. Because having lines and scenes of this Game become part of the real-life cultural conversation makes you feel happy and connected to everyone. Because ... ' ...
It’s not publishing, it’s interaction, it’s conversation, it's Sport, it's our Basket. We decided to turn everything we 'saw, touched, tasted' into the physical bindings of a book, one for each Team. It’s the perfect synthesis for a chaotic, contradictory and ever-changing World, it's a book that aims to capture its essence.